Sweet E’s began in founder Erica “Sweet E” Tucker’s own Los Angeles kitchen in 2009. What started as a passion for baking for friends and family quickly became a blossoming bake shop that today serves clients across Los Angeles and the country.
Inspired by a childhood spent baking with her Grandma Mimi and Momo (aka Mom) in Texas, Erica’s enthusiasm for all things sweet only grew after graduating from the University of Texas (Hook ‘em Longhorns!) and then moving to California to pursue a career in acting.
Soon after her arrival in Los Angeles, she realized her creative passions were meant for bringing smiles to people’s faces in a different way: one bite at a time. With loving encouragement from family and friends, Sweet E’s Bake Shop began catering desserts locally across LA before opening a bakery on Robertson Boulevard near Beverly Hills.
Today, Sweet E’s is both an established bakery serving Los Angeles clients, and an e-commerce site delivering delicious treats like cookies, cakesicles, and more across the United States. At Sweet E’s, we bake everything from scratch in our West Adams kitchen near downtown, hand-deliver throughout the greater Los Angeles area and ship nationwide. Though our bakery shop is currently closed to the public due to COVID, we welcome order pick-ups in the lobby of our kitchen.
Los Angeles’s Bake Shop
As you dive into our collection, you’ll find that few bakeries in Los Angeles reflect the glorious aesthetic of this city quite like Sweet E’s. Sitting right in the middle between extravagant (have you seen our Dessert Dream Cake?!) and traditional (our cookies & cupcakes are not to be missed!), our goal at Sweet E’s is to delight in celebrating all of life’s moments, from the largest wedding or celebration to an evening on the couch with a perfectly delicious treat in hand.
Whether we’re catering to Hollywood royalty or your child’s birthday party, know that every Sweet E’s treat is hand-crafted with care and made with the finest ingredients. We pride ourselves in crafting designs perfect for any celebration, so we encourage you to explore our collections and galleries to discover the unique creations our team can whip up for you. If you can dream it, we can bake it!
Since 2009, my team and I have been designing beautifully delicious desserts that make life’s moments worth celebrating. From my first sugar cookie baked with Grandma Mimi as a little girl to experimenting with melting chocolate with Momo, that same creative passion fuels the over-the-top creations we make today. I’m continuing this sweet tradition by sharing my passion for baking and love of desserts with my own little ones, too. Noah, Sophie, & Toby: I hope you can taste the love sprinkled in every bite! Because life should be sweet!